Healthcare Application
NOTE:
In compliance with NDA standards, much information, names, and documents have been redacted.
BACKGROUND.
This is a digital healthcare and wellness solutions marketing platform.
The goal of this site was to present the features of MINDful and persuade its viewers that it is the a versatile and useful tool for the healthcare field.
For this application, I researched similar platforms and ultimately designed the mockup of a marketing website. The mockup was presented to higher up Cisco executives and potential Tier 1 healthcare partners.
For this application, the challenge was to design a marketing website that would build authority and promote our tool confidently. I needed to ensure I was promoting our product and all of its features with valuable content, while keeping the website easy to navigate, and visually pleasing.
THE CHALLENGE.
NEXT STEPS.
Brainstorm
Collaborate
Design
BRAINSTORM.
To begin, I started to research key aspects that made a successful marketing website. I studied example successful product websites, and took note of the appealing features that they had.
Next, I received information on our product and began designing a template of how we would present our product.
I broke our product down into the following main steps:
Homepage
WHAT is the tool?
WHY is this tool suitable for
WHY choose this tool?
Everyone
Service
Providers
Developers
Vendors
COLLABORATE.
With this basic outline, I collaborated with the lead of this project for their input. Since they knew the partners who would be viewing this website and their ultimate goals with this product, they had the best idea on the type of information they were looking for. With a couple of revisions, I was ready to begin my designs.
DESIGN.
This marketing site was presented to our potential partners and it was a success!